Consumer Focus
Our company's strategic vision is driven by the needs of
the consumer. We are committed to anticipating these
needs and building consumer loyalty as we create and
deliver high-quality services and products that satisfy
consumers around the world.
Cultural
Diversity
We defend and encourage cultural diversity and different
forms of cultural expression. We value the variety of
our dynamic content, which represents our heritage and
the world's cultural diversity, and we strive to deliver
competitively superior services to local markets. Value Creation
We must deliver consistent revenue and earnings growth,
in order to provide our shareholders true value
creation. Our objective is to outperform our
competitors. We strive to advance our competitive
position by building upon our historical strengths, and
our commitment to quality in all that we do. Our
employees must be allowed to share in this value
creation through appropriate programs.
Creativity
We encourage and promote imagination and initiative. We
have the highest regard for individual expression and
creative freedom. These are important qualities that
reflect our enterprising spirit and drive our continued
innovation and growth.
Teamwork
Networking our talents and skills is the best tool for
developing the creativity and responsiveness consumers
deserve. We work together and communicate openly and
directly throughout our company in order to maximize our
efforts and results as one team. Ethics
We all observe strict ethical standards: we act with
integrity in all situations, respect the law, maintain
harmonious and respectful relations with others, protect
confidentiality, place professional ethics above
consideration of financial performance, protect the
company's property and resources and respect the
environment. Honoring these ethical standards is a
condition for being a part of Sunset. Social Responsibility
We place a high priority on maintaining social dialogue
and social cohesion throughout our company. We fully
assume our responsibility to behave as good corporate
citizens and our commitment regarding sustainable
development. The success of these efforts relies on the
personal involvement of our employees
